Who is Branding By Lara for?

B2B SaaS teams before the first marketing hire, in the Berlin and Barcelona ecosystems, right after money lands: a first raise, a grant, or first enterprise revenue.

What does an engagement look like?

Every engagement starts with The Brand Read, a 299 euro written diagnostic covering your strengths, your gaps, and a Brand Hub your team works from. Most continue into the Founder Story and Positioning Sprint (2,900 euros, three weeks) or a part-time fractional brand and marketing lead (from 1,400 euros per month).

Where is the studio based?

Berlin and Barcelona, working with founders across the EU.

Berlin rigourBarcelona sensibilityBrazilian eye

Brand strategy
foundation
for B2B SaaS.

Your core marketing layer. From positioning to the live brand infrastructure your team runs on.

Get the €299 Brand Read→Book intro call

✦

“built between two cities, one obsession.”

Berlin 52.5°NBarcelona 41.4°N

Foundation first

Brand strategy is the foundation everything else is built on. Copy, websites, campaigns: none of it converts until positioning, voice and value proposition are set. Foundation first. Everything after works smarter.

● Strength 01 / AI Ethics

De-risk the AI-washing.

Every AI claim gets tested: by buyers, by journalists, by regulators. I cut the claims that will not survive scrutiny and build the message on what your product actually does. Trust is what is left when the vague claims are gone.

→ Trust as positioning
→ EU AI Act readiness, on the real calendar
→ Claims that survive scrutiny

● Strength 02 / Multicultural

Fluent in more than one market.

Built between Berlin and Barcelona, with roots that reach further. I catch the cultural nuances that flatten English-only brands, and turn them into positioning that resonates across Europe and Latin America.